Magnificent Baby

The Groovy Gator is proud to introduce Magnificent Baby.

Magnificent Baby was started by lifelong college friends Lauren and Laurence.

Their story is simple... After struggling to put a Velcro bib on her nephew, and then seeing him cry from the Velcro ripping out his fine baby hair, Lauren had a brilliant idea.  Lauren thought, “why not a magnet which would be more gentle and fasten itself?” Two years later, after vigorous research and development, Magnificent Baby® came to market with a full line of infant’s wear to critical acclaim.

The days of matching snaps on a wiggling, crying baby are over!
Magnificent Baby’s easy-to-use Smart CloseTM magnetic fasteners will have your baby dressed in seconds.  Now you can spend more magnificent moments with your little ones!